These days, Facebook advertising has been highly beneficial for small, medium, and large sized corporations. Whether you’re in the funding phase or have a highly established product, Facebook ads have the power to project your brand message and take you to the next level.
While I’ve talked about the Facebook Exchange (FBX) before, there is a difference between the sorts of advertisements you can create. Now, I’m not talking about the right type of copy or about customizing your audience. Though both of these factors are important to successful Facebook ads, where your advertisements are located can make all the difference – even if your copy isn’t amazing or your company isn’t well known.
For all intents and purposes, there are two types of Facebook ads – those that are showcased on the right-side of the Facebook platform and those that are located within the Newsfeed. Both have their pluses and both have their minuses. It’s up to you to understand which resource can help you to achieve your goals.
Let’s go over what each one is, the pros and cons of both, and which can ultimately create the most success for you. Continue reading