Facebook contests are a great way to interact with your audience, bring attention to your brand, and create some organic engagement.
No matter if it’s promoting a new service or encouraging users to get behind a particular project, Facebook contests are a great way to involve your followers, while spreading the word at the same time.
How can you distinguish your contest from those of your competition, though? First, let’s take a look at some helpful facts that illustrate the need for differentiation:
The social network has, on average, 727 million daily active users, 874 million monthly active mobile users, and 1.19 billion monthly active users.
15 million businesses, companies, and organizations have a Facebook page
75 percent of engagement with Facebook page posts occurs during their first five hours of existence.
From the above, you can gauge the following: Facebook has a ton of daily active users, both on traditional desktops and through mobile devices.
The social network is also home to a lot of organizations, which equates to unwavering competition.
Lastly, if you want strategies like Facebook contests to work, you have to ensure people are engaging with it during the first five hours of its postings, even if it’s an update or a reminder.