Facebook Advertising Dilemma: Newsfeed or Right-Side Ads?

newsfeedorrightside

These days, Facebook advertising has been highly beneficial for small, medium, and large sized corporations. Whether you’re in the funding phase or have a highly established product, Facebook ads have the power to project your brand message and take you to the next level.

While I’ve talked about the Facebook Exchange (FBX) before, there is a difference between the sorts of advertisements you can create. Now, I’m not talking about the right type of copy or about customizing your audience. Though both of these factors are important to successful Facebook ads, where your advertisements are located can make all the difference – even if your copy isn’t amazing or your company isn’t well known.

For all intents and purposes, there are two types of Facebook ads – those that are showcased on the right-side of the Facebook platform and those that are located within the Newsfeed. Both have their pluses and both have their minuses. It’s up to you to understand which resource can help you to achieve your goals.

Let’s go over what each one is, the pros and cons of both, and which can ultimately create the most success for you. Continue reading

How to Write Great Advertising Copy

Cossage nobody reads ads

Great copy can make or break your advertising campaign. A great ad tells a story, highlights why your product or service is great, and proves why you’re better than the competition. A bad ad does the exact opposite — and can send your customers running to the door.

Creating advertising copy is no easy feat. In fact, many businesses have people dedicated solely to creating and designed remarkable ads. While not every organization can afford this, it’s important that you understand the power of good advertisement — and what can happen if you make a bad one.

For example, In 2013, Google says it pulled more than 350 million bad ads from its systems, up 59 percent from the 224 million it struck down in 2012. While some of these were clearly scammers or those trying to sell counterfeit goods, others were in part due to copyright or policy violations.

So, how can you write great advertising copy, ones that stick and help your consumer to understand why you rule? Check out these best practices, as well as examples of organizations that are doing it right. Continue reading

Facebook Ads don’t suck. But bashing them is great for marketing!

Enough. For the third week in a row I’ve just spent 2 hours on Hacker News commenting on the latest first-page post bashing Facebook Ads.

Facebook Ads Fake Clicks

Don’t be sorry for the poor guy defrauded by Facebook, however. He’ll do just great. He spent $50 on Facebook Ads, got 61 clicks tracked by Google Analytics vs 92 paid to Facebook, wrote a post about it and probably received thousands of visits from Hacker News, GrowthHackers and probably other communities where bashing Facebook Ads click frauds is becoming trendy. Continue reading

How to Create Clear Buyer Personas

target audience

If you’re unfamiliar with the term “buyer personas,” put your seatbelt on — you’re about to get a lesson on how to identify and target the right audience for you.

A buyer persona refers to the steps you take to understand your target audience. According to HubSpot, “A buyer persona is an archetype of who your ideal customer is. It helps you identify who they are and what matters to them so you can market and sell to them more effectively.”

There are additional factors, such as exclusionary personas, which essentially do the exact opposite — you create archetypes of who you don’t want as a customer. This helps your team to identify who you should not spend time marketing and selling to.

In the end, buyer personas can assist marketers to create and reach the ideal customer. Understanding buyer personas is critical to advertising, creating and driving content creation, developing your product or service, as well as anything that has to do with obtaining and retaining your audience.

So how can you create clear buyer personas? And what companies are on the money when it comes to marketing to the right audience members? Check out these tips: Continue reading

5 Tools to Automate your Facebook Posting Efforts

social media automation

The life of the social media manager is never an easy one. Not only do you have to manage one of the largest audiences in online history, you have to do it with elements like decreased organic search and social media trolls, factors that can really derail your hard work.

Plus, let’s be honest: Many social media managers have additional tasks they need to take care of instead of scouring Facebook all day. Today’s social media manager is in charge of multiple platforms, writes blogs and online content, is involved in business development, and has to report numbers and figures to the big guys. How can they make their jobs a little easier? By using tools that do the work for them. Continue reading